Brand and Customer Marketing Manager (HK & TW) (Wine Jobs: Sales & Marketing)

Full Time

  Treasury Wine Estates

  Sheung Wan, Hong Kong, Islands

Key Responsibilities/Accountabilities:

  • Activity Planning: Planning and executing fully integrated marketing activities across Hong Kong and Taiwan by collaborating closely with Sales, Global Brand, Innovation & Insights and Shopper teams. Create costed, customer-level activity plans to deliver on depletion targets across category and brand-specific activity in on and offline channels
  • Activity Execution: Work with key internal and external stakeholders to execute best-in-class plans in line with brand guidelines. Includes product launches, promotions, collateral design / production and events.
  • Brand Management: Responsibility for brand management of selected focus TPB brand(s) across Hong Kong and Taiwan, including planning and executing multi-market brand plan across touchpoints such as paid media, PR, education and NPD.
  • Project Management: End-to-end activity ownership including agency, budget, timeline and quality management.
  • Activity Evaluation: Ongoing monitoring of sales performance to identify risks and opportunities. Post activity review and evaluation, using ROI model where relevant.
  • Relationship Building: Develop strong, collaborate relationships with internal / external stakeholders to ensure positive communication, aligned direction and executional excellence of all marketing programs.
  • Responsible for complying with company policies, procedures and governance including Corporate Social Responsibilities, Risk Management and Health & Safety

How To Apply