Social Media & Content Specialist (Wine Jobs: Management & Administration)

  Watson's Wine

  Shatin Area, Sha Tin

Responsibilities:

• Manage content marketing processes for digital channels
• Assist in content creation (text, photo and video) and promote via social media
• Research and identify valuable content, and use the verified information effectively to engage target audience
• Use social listening tools to guide the strategy and measure results
• Identify and monitor online community trends and potential crisis
• Analyze social media efforts daily, identify opportunities, and implement new procedures to meet acquisition, lifecycle, and brand marketing goals.
• Coordinate with cross departments and external parties to create engagement opportunities that effectively deliver transformational customer journey
• Work closely supervise agencies and in-house production unit to develop and implement agreed marketing initiatives 

Requirements: 

• University graduate in Marketing, Journalism, Communications or business related disciplines
• A minimum of 2 years working experience in digital marketing, preferably in FMCG / retail industry
• Solid experience in digital marketing specializing in social media in sizeable organizations or a creative agency
• Familiar with B2C market, experience in content creation is a must
• Possess good knowledge in digital trends with hands on experience in executing relevant project
• Proven ability to drive marketing initiative; analyze usage and customer behavior metrics to drive improvements and familiar with GA
• Good knowledge in computer software (Photoshop, illustrator, Adobe Premiere, Final Cut Pro, etc) and strong understanding of online advertising metrics (CPI, CTR, CVR, CPC, CPM, CPA, RoAS, ROI, LTV)
• Dynamic and creative to cope with fast-paced working environment
• Excellent communication and interpersonal skills
• Fluent in both written and spoken English and Chinese

An attractive salary and benefit package will be offered. 

We are an equal opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and be used only for consideration of your application for relevant / similar posts within the A.S. Watson Group. All personal data of unsuccessful applicants will be destroyed within 12 months from the date of application.