Wine Sales Executive (Wine Jobs: Sales & Marketing)

Full Time

  Skysun Wines Investment Co.

  San Po Kong, Kowloon City


While the key focus of a wine sales executive is to sell wine, their responsibilities can be wide ranging. They typically include:

  • Develop and implement sales strategies
  • Update clients on new product launches
  • Create an annual sales plan
  • Identify new clients for the wineries products
  • Conduct staff training programs
  • Organise wine deliveries for special events
  • Keep the sales team informed about changes to products
  • Analyse market trends and identify opportunities
  • Help to develop marketing strategies
  • Implement marketing strategies
  • Conduct special events for the winery
  • Conduct wine sales analysis
  • Coordinate with the logistic team to ensure an adequate supply of wine
  • Perform all wine sales with respect to applicable laws
  • Be the face of the company at trade events
  • Support clients
  • Provide training to sales staff


A wine sales executive should have completed a qualification for wine tasting, production or sales - typically a WSET qualification would be preferred.

Work Experience

  • A minimum of 2-5 years sales experience in the wine industry
  • Experience providing training and giving presentations
  • Ideally, some experience in a marketing role and in leadership role

Key skills

  • Strong organisational and planning skills
  • Sales skills and the ability to influence people
  • A people person who can build strong relationships with people in the industry
  • Good at leading a team and working within a team
  • Very strong communication skills, both written and verbal
  • Good computer skills
  • Analytical skills and ability to translate complex sales reports into meaningful business knowledge
  • Passionate and knowledgeable about wine

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