Brand / Senior Brand Manager - Wine Division (Wine Jobs: Sales & Marketing)

Full Time

  Telford International Co. Ltd.

  Hong Kong, Central and Western

Telford International Limited is a leading beverage company in Hong Kong, selling international spirits and wines, natural, healthy and functional beverages and other consumer drinks and food. To cope with our rapid business expansion, we are looking for high calibre professionals to join our Company.

Job Description

This Brand Manager/ Senior Brand Manager at Marketing Department is required to initiate, develop and monitor marketing and promotion activities for designated brands aligned with the agreed strategies and the corporate objectives. The candidate should be capable to ensure the development of price ladders, channel strategy, new product development opportunities, brand improvement ideas, advertising and promotion and other POS materials within the guidelines.

Duties and Responsibilities:

• Prepare strategic marketing plans for core brands and sales plans for boutique & premium brands.
• Develop and manage marketing budget including forecast, marketing/promotion activity, A&P budget, depletion, shipment and inventory controls
• Develop and monitor promotion activities for a designated channel (either on-trade or off-trade)
• Develop and recommend brand positioning, distribution, marketing and pricing strategy to optimize the brand exposure and commercial benefits
• Achieve satisfactory profit/loss ratio and market share related to current industry and economic trends.
• Ensure effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
• Serve as liaison between the principals and the sales team on ongoing promotional campaigns.
• Oversee and evaluates market research and adjusts marketing strategy under the changing market and competitive conditions


• University degree or equivalent – major in marketing and business is preferred
• 3 years or above in marketing, sales or operations experience related to branded or luxurious products
• Strong interest and passion in wine is a must. WSET Level 2 or above is an added value
• Good communication and interpersonal skills, with ability to work effectively with colleagues in other functions and cultures.
• Excellent creative/conceptual abilities
• Analytical and logical thinker
• Able to meet short deadlines in a demanding environment
• A team player
• Commercially sensible with good negotiation skills
• Fluent in written and spoken English, Cantonese and Mandarin
• Computer proficiency in Microsoft Office, Word, Excel, and PowerPoint is essential.
• Less experienced candidates will be considered to Assistant Brand Manager.

We offer attractive remuneration package and career prospects plus 5-day week and medical insurance. Interest parties, please forward your full resume with expected salary to apply now.

All data collected shall be solely for recruitment purpose.

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