Category Manager, Liquor & Tobacco (Wine Jobs: Sales & Marketing)

Full Time


  Hong Kong Island, Eastern

  • A leading Travel Retail Group expanding in Asia Pacific
  • Develop OTB Strategy & Improve brand portfolio
  • Plan & execute brand marketing calendar

A leading Travel Retail Group is seeking to hire a Category Manager, Wine & Spirit to join their team and support its business expansion in Asia Pacific region.


  • Lead and manage the portfolio within the Wine & Spirits brands from forecasting/OTB plans, store & planogram design, space allocation, in order to drive the sales growth and maximize the portfolio.
  • Conduct market research and business analysis to enhance the portfolio performance such as product assortment, market trend and penetration, etc.
  • Identify potential business opportunity, s ource new and emerging category/brand to introduce to the business
  • Negotiate with suppliers on the trading terms and promotions mechanics, planogram and space planning, headcount plan
  • Liaise with Design and Construction team regarding store renovation, brand in/out control, VM execution
  • Responsible for OTB management, purchase order proposals, stock management and KPI’s control
  • Collaborate with team colleagues to manage daily tasks including merchandise reporting, assortment/sales data consolidating and analyzing;
  • Manage and oversee the marketing and promotional calendar for the portfolio of wine & spirits
  • Support Marketing Team in the areas of advertising, public relations and communications, and any external tie ups promotions or partnership programs
  • Liaise with Logistics Team regarding shipment schedule, stock management, ad-hoc issues relating to stock flow


  • Bachelor of Business Administration / Marketing or related disciplines
  • Minimum 5 years category management gained from travel retail / FMCG industry
  • Solid experience in managing wine and spirits is an advantage
  • Strong numeric sense and analytical skills
  • Excellent presentation and negotiation skills
  • A good team player with strong communication and interpersonal skills

How To Apply