Key Responsibilities and Job-Related Characteristics:
Participate in preparation of strategic planning and annual budget to design effective promotional and activation plans ("push strategies") for the off-trade channel and dedicated brands as well as corporate global strategy.
Work closely with Trade Marketing Manager, Sales Director, Channel Managers to develop off-trade channel trade marketing activities in line with Brand Plan strategy as well as to assess efficiency (effectiveness + lowest cost). Ensure that sales team is provided with all necessary information and support on "push" activities (promotion, depletions programs, L3F plans, etc.) in the channel.
Implement Off trade Strategy and Channel Development Plan
- Work with Channels Sales managers and Marketing team to develop annual off-trade marketing strategy and channels development tactics and plans. Build up cross-brand holistic promotion and L3F plans for each channel.
L3F Management
- Develop and update L3F (merchandising and POS) plan for off-trade channel and respective brand and help Sales Team on execution.
- Coordinate with Brand team on brand thematic merchandising execution (e.g. visual merchandising, festive packs, VAP, etc.).
Key Customer Relationship Development
- Be the spokesperson for the channel in charge in relation to customers (via salesforce team) on all trade marketing activities for all brands (in liaison with Brand Marketing).
- Develop strong relationship with selected strategic customers and network key relevant decision makers for brand activation and events.
- Assist Sales to negotiate the L3F & promotion with strategic customers (preparation and meetings).
Liaise with relevant promotion and agencies and suppliers to develop below-the- line materials in support of in-country marketing plans. Monitor, analyze challenge and report on agencies and suppliers performance and cost.
Monitor off-Trade Marketing spend against budget or LE and ensure compliance with corporate policies (COA, Marketing, digital and Business codes of conduct, MFM management rules, approval policy, etc.)
Functional Capabilities Requirements:
Functional
- Consumer & Customer Focus
- Digital know how (hard & soft, tools, technologies and functionalities)
- Trade Marketing (BTL management)
- Brand management
- Integrated Activity Planning
- Sales & Channels understanding
Managerial
- Entrepreneurial spirit
- Teamwork and team spirit
- Achievement Drive
- Decision making