Assistant Trade Marketing Manager (Retail / Wine) 40 to 50K (Wine Jobs: Sales & Marketing)

Full Time


  HK, Central and Western

Job Highlights

  • Implementing Trade marketing strategies
  • Off-trade channel
  • Sales, market share and L3F targets

Job Description

Key Responsibilities and Job-Related Characteristics:

  • Participate in preparation of strategic planning and annual budget to design effective promotional and activation plans ("push strategies") for the off-trade channel and dedicated brands as well as corporate global strategy.
  • Work closely with Trade Marketing Manager, Sales Director, Channel Managers to develop off-trade channel trade marketing activities in line with Brand Plan strategy as well as to assess efficiency (effectiveness + lowest cost). Ensure that sales team is provided with all necessary information and support on "push" activities (promotion, depletions programs, L3F plans, etc.) in the channel.
  • Implement Off trade Strategy and Channel Development Plan

    • Work with Channels Sales managers and Marketing team to develop annual off-trade marketing strategy and channels development tactics and plans. Build up cross-brand holistic promotion and L3F plans for each channel.

  • L3F Management

    • Develop and update L3F (merchandising and POS) plan for off-trade channel and respective brand and help Sales Team on execution.
    • Coordinate with Brand team on brand thematic merchandising execution (e.g. visual merchandising, festive packs, VAP, etc.).

  • Key Customer Relationship Development

    • Be the spokesperson for the channel in charge in relation to customers (via salesforce team) on all trade marketing activities for all brands (in liaison with Brand Marketing).
    • Develop strong relationship with selected strategic customers and network key relevant decision makers for brand activation and events.
    • Assist Sales to negotiate the L3F & promotion with strategic customers (preparation and meetings).

  • Liaise with relevant promotion and agencies and suppliers to develop below-the- line materials in support of in-country marketing plans. Monitor, analyze challenge and report on agencies and suppliers performance and cost.
  • Monitor off-Trade Marketing spend against budget or LE and ensure compliance with corporate policies (COA, Marketing, digital and Business codes of conduct, MFM management rules, approval policy, etc.)

  • Functional Capabilities Requirements:


    • Consumer & Customer Focus
    • Digital know how (hard & soft, tools, technologies and functionalities)
    • Trade Marketing (BTL management)
    • Brand management
    • Integrated Activity Planning
    • Sales & Channels understanding


    • Entrepreneurial spirit
    • Teamwork and team spirit
    • Achievement Drive
    • Decision making

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