Digital Strategist - Wine & Spirit (Wine Jobs: Management & Administration)

Full Time

  Connected Group

  All Hong Kong, Central and Western

Job Duties:

  • Responsible for digital communications for business-to-consumer channel.
  • Drive and implement Social Media and Content Marketing strategies to build social media communities and enhance brand digital presence
  • Plan and manage social media initiatives with content site to maximize stickiness and meet business needs
  • Develop and manage engaging content for content site, social media and digital space, work with content partners to plan, think-up, and produce content
  • Conduct social listening to analyze consumer behavior and refine promotion and marketing strategies
  • Work closely with eCommerce Manager, aim to drive traffic to eCommerce channels via social media, work with platform owners to defined user journey and business conversion funnels


  • Bachelor's degree or above
  • 6-8 years of above experience in marcom, digital advertising & PR
  • Hands on experience in content marketing, digital marketing, corporate communications, PR & event management
  • Good media and agency relationsjip
  • Wine knowledge is a great plus
  • Experience specific to eCommerce is a plus

How To Apply