Digital Strategist - Wine & Spirit (Wine Jobs: Management & Administration)

Full Time

Job Duties:

Responsible for digital communications for business-to-consumer channel.
Drive and implement Social Media and Content Marketing strategies to build social media communities and enhance brand digital presence
Plan and manage social media initiatives with content site to maximize stickiness and meet business needs
Develop and manage engaging content for content site, social media and digital space, work with content partners to plan, think-up, and produce content
Conduct social listening to analyze consumer behavior and refine promotion and marketing strategies
Work closely with eCommerce Manager, aim to drive traffic to eCommerce channels via social media, work with platform owners to defined user journey and business conversion funnels

Requirement:

Bachelor's degree or above
6-8 years of above experience in marcom, digital advertising & PR
Hands on experience in content marketing, digital marketing, corporate communications, PR & event management
Good media and agency relationsjip
Wine knowledge is a great plus
Experience specific to eCommerce is a plus

How To Apply