Sales & Marketing Manager (Wine Jobs: Sales & Marketing)

  Brown-Forman

  Hongkong, Central and Western

Job Description:

Scope of Position:

• Achievement of Brown-Forman sales targets, brand equity and profitability through the effective implementation of strategic sales plans and the partnership of valued distributor organizations.

• Implementation of a brand building culture across geographies/ sales territories

• Driving the corporate B-F vision and values with key stakeholders in and outside of Brown-Forman

• Lead trade partners to ensure that all in-market standards are achieved and maintained.

• Cultivate and lead a best in class distributor network.

Key Responsibilities:

• Establish strategic initiatives that deliver the required revenue and profit results

• Develop and implement price and channel strategies for all brands consistent with overall brand and business plans and objectives

• Drive the implementation and delivery of sales and activation plans through effective goal setting and leadership of distribution partner/s

• Establish execution, management and marketing standards with distributor partner/s, and coach/develop its team members to ensure these standards are met

• Establish and maintain effective business relationships with key customers and wholesalers, ensuring that B-F is recognized as the industry expert and preferred partner

• Manage trade terms and investments including discounts, allowance, rebates and incentives consistent with the overall business and brand strategy

• Set strategies and guidelines for the annual key customer and account negotiations

• Demonstrate a high degree of business acumen and ethics, and ensure standards are upheld in all aspects of the business

• Develop and implement distributor management and performance processes to enhance in market coverage and execution.

• Drive a culture of fact-based decision making supported by analytics to ensure evaluation of all national, regional and tactical consumer promotional programs to assess performance vs. plans and objectives.

• Monitor and assess competitive activity and ensure that B-F has strategies in place to improve its competitive position in the market place

• Lead brand marketing to ensure a seamless approach to sales execution and brand activation

• Keep up to date with industry and market trends via contact with the trade, publications, etc

• Effectively and efficiently manage any business expenses incurred in line with company guidelines

Qualifications & Requirements

• Proven P&L management ability

• Experience in managing and partnering with distributors

• Demonstrated leadership and achievement of results

• Able to work effectively in matrix organization

• Bachelor's Degree in Business, Marketing, or related field plus

• 10 years of progressive Sales/Marketing experience.

• Experience in alcohol industry will be a must

• Fluency in English

• Excellent teambuilding skills

#CH 1

#BFBRonze

About Brown-Forman:

For more than 145 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Gentleman Jack, Jack Daniel’s Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Early Times, Chambord, BenRiach and GlenDronach. Brown-Forman’s brands are supported by nearly 4,600 employees and sold in approximately 160 countries worldwide

How To Apply