Digital Manager (Wine Jobs: Management & Administration)

Full Time

  Pernod Ricard Travel Retail Asia Pacific

  Hong Kong S.A.R., Islands

About Us
Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of €8,682 million in FY16. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008).
Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin and Malibu, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo and Kenwood wines.
Pernod Ricard employs a workforce of 18,500 people and operates through a decentralised organisation, with 6 “Brand Companies” and 85 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption.  Pernod Ricard’s strategy and ambition are based on three key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics.
Pernod Ricard first gained presence in Travel Retail in the early 1980’s and today Pernod Ricard Global Travel Retail is leading the value creation within the channel, whilst engaging with its travellers through multiple points of their ‘Travel Trail’ journey and strong customer partnerships. Global Travel Retail is Pernod Ricard’s 2nd largest market in terms of profit and a strategic focus for the business.
About the role
As the Digital Manager, you will be responsible for consulting, inspiring and driving digital adoption within the marketing team, ultimately delivering best in class digital brand campaigns across the travel trail.
Other key responsibilities include:
  • Development of the Global Travel Retail vision incorporating the four pillars of the Pernod Ricard Group Digital Acceleration Strategy;
  • Delivery of regional media campaigns for strategic Brand Market Traveller combinations;
  • Delivery of Global Digital Travel Trail Partnerships with key brands;
  • Development and delivery of KPIs for Travel Retail’s digital activations both in airport and online with key customers in order to improve our digital impact and traffic;
  • Delivery of Digital Marketing and Communications for in airport opt in and database insights;
  • Enhance digital training and capabilities across Travel Retail Asia;
  • Support Consumer and Customer Marketing teams with digital aspects of activations, and create ability to post evaluate;
  • Delivery of digital asset management platforms to maximise efficiencies in delivering digital as a relevant channel;
  • Establish a digital roster of agencies and continue to develop a framework for ways of working;
  • Integration and delivery of digital into brand and budget planning.
Experience required:
You will have solid Digital Marketing experience, ideally within the Travel Retail, Luxury Brands or FMCG industry, combined with experience of brand marketing.
Other skills needed:
  • Content Management experience;
  • Strong analytical skills and experience in optimising campaign performance;
  • Comfortable analysing large data sets;
  • Articulate with excellent communication and writing skills.
Why us?
Pernod Ricard really is the place to work for reward, recognition, enjoyment, excitement, motivation and a challenge! We offer highly competitive total compensation and benefit packages to attract, motivate and retain high-quality talent.
Our offering is designed to promote a high-performance culture that enables Pernod Ricard to achieve its vision of leadership within premium spirits and wines.

How To Apply

https://pr.taleo.net/careersection/prext/jobdetail.ftl?job=212565